DI supported a global motorbike company in Southeast Asia
A global motorbike manufacturer observed a shift in consumer behavior as motorbike markets in Vietnam, Thailand, and Indonesia matured and became commoditized.
DI supported a private equity arm under a Chinese retail conglomerate
• Client: a private equity arm under a Chinese retail conglomerate
• Country: Vietnam & Thailand
• Industry: Retail of Consumer Goods
Background:
A Chinese retail conglomerate, through its private equity division, sought to explore new business development opportunities in Southeast Asia, targeting Vietnam and Thailand. The goal was to conceptualize a New Retailing Format Business Development Strategy by identifying promising opportunities across the retail value chain in segments such as fashion, women’s care, and health and beauty products. Amid dynamic and competitive retail markets in these countries, the client aimed to leverage insights to inform strategic investments and innovative business models. DI was engaged to provide comprehensive market studies and analysis to address key strategic priorities.
The consultancy’s mission extended beyond general market understanding to include the identification of unmet needs, pain points, and emerging trends. DI also analyzed notable case studies of leading players and startups to develop actionable business models, tailored to the client’s investment approach. These efforts were aimed at enhancing the client’s competitive edge and guiding private equity-led growth strategies.
Support Overview:
DI’s approach to supporting the client’s retail strategy began with an in-depth study of the retail markets in Vietnam and Thailand. The team analyzed segments such as fashion, women’s care, and health and beauty, focusing on market size, growth drivers, consumer preferences, and competitive dynamics. Insights were drawn through primary research, including interviews with industry stakeholders, and secondary research on market trends and policy landscapes.
The next step involved identifying opportunities along the retail value chain. DI mapped critical issues and gaps within the market, highlighting potential areas for innovation and investment. This included pinpointing unmet customer demands, emerging trends, and barriers to entry that could be turned into competitive advantages.
DI then conducted case studies on successful market players and emerging startups in relevant sectors. These examples were leveraged to develop robust business model concepts for the client. DI provided clear recommendations on market entry and expansion strategies, tailored to the client’s private equity approach, including partnerships, scalability potential, and operational efficiencies.
Finally, the team ensured the proposed strategies were actionable by presenting vivid demonstrations of opportunities in each local market and their implications for long-term growth. This comprehensive approach helped the client create a strong foundation for strategic investments in Southeast Asia.
Image: DI’s assessment of situations of value chains in Thailand and Vietnam
Image: DI’s screening of potential targets for M&A strategy formulation
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