DI supported an international hospitality group in Cambodia:

• Client: an international hospitality group
• Country: Cambodia
• Industry: Real Estate

Background:

The client engaged DI to explore the potential development of a tourism project on an isolated island in Cambodia. With Cambodia’s growing reputation as a promising destination in the global tourism sector and the island’s primitive, undeveloped state offering untapped opportunities, the project aimed to create a unique and attractive destination that aligns with market demands and sustainable practices.

DI’s role was to guide the project through careful verification and strategic planning, ensuring a viable and impactful approach. The scope included generating innovative concepts, identifying market gaps, and assessing the regulatory landscape. Additionally, DI focused on evaluating the demand and supply dynamics, conducting pre-feasibility studies, and designing a phased development strategy. By combining these efforts with financial projections and a clear business model, DI aimed to deliver a comprehensive framework to position the project as a competitive and sustainable venture in Cambodia’s burgeoning tourism sector.

Support overview:

DI’s scope of work covered a multi-faceted approach to assess and develop the isolated island tourism project in Cambodia, addressing both strategic and operational aspects:

• Concept Ideation: DI developed innovative concepts tailored to the island’s potential, focusing on identifying key “cash” products, target customer segments, and compelling value propositions to attract both domestic and international tourists.
• Case Study Analysis: Drawing from global and regional tourism case studies, DI provided insights into successful strategies and practices that could inform the development of the island project.
• Market Analysis & Assessment: This included demand and supply analysis to understand the current and future market potential, pinpoint gaps, and gauge competition in Cambodia’s tourism sector.
• Regulatory Review: DI examined local regulations, permitting requirements, and compliance factors to ensure the project’s alignment with Cambodian legal frameworks.
• Pre-Feasibility Study: The team conducted a comprehensive evaluation of the project’s technical and economic feasibility, focusing on site conditions, logistical considerations, and resource requirements.
• Business Model Design: DI crafted a strategic direction for development, emphasizing sustainability and profitability. This included phasing the development to balance upfront costs with future scalability.
• Financial Projections: A detailed financial model was created to estimate revenue potential, cost structures, and return on investment, enabling informed decision-making for the client.

These deliverables positioned the client to proceed confidently, supported by a robust and actionable development framework.

Image: DI’s approach to land development strategy