DI supported a global technology company in Thailand

• Client: a global conglomerate group
• Country: Vietnam
• Industry: Logistisc

Background:

Following the successful collaboration with DI to assess a new internet-based software service for the trucking business in Thailand, the client aims to explore broader business opportunities in partnership with gas station operators. Recognizing the strategic importance of gas stations as hubs for services and commerce in Thailand, the client envisions developing a mutually beneficial business model that integrates innovative solutions for trucking and logistics.

To realize this vision, the client seeks DI’s expertise in conducting market research, formulating hypothetical business model concepts, and engaging with potential gas station partners. The ultimate goal is to identify synergies between the trucking industry and gas station operations, craft a feasible business model, and establish partnerships that unlock growth opportunities. DI’s strategic and operational insights will be pivotal in helping the client navigate the competitive landscape and successfully position the new venture.

Support Overview:

DI’s role in this project involves a comprehensive, three-phased approach to address the client’s objectives:

Market Research and Industry Analysis:
DI will conduct an in-depth analysis of the trucking and gas station sectors in Thailand, identifying market trends, customer demands, and competitive dynamics. This research will evaluate how gas stations can serve as strategic touchpoints for trucking businesses, focusing on value-added services such as fleet management solutions, fueling optimization, and driver amenities.

Business Model Formulation:
Based on the findings, DI will conceptualize hypothetical business models integrating the trucking and gas station ecosystems. These models will include value propositions, revenue streams, operational frameworks, and potential technological enablers. DI will ensure the concepts are tailored to Thailand’s market conditions and aligned with the client’s goals for innovation and scalability.

Partner Engagement:
DI will identify and engage potential gas station partners, facilitating discussions to assess mutual interests and synergies. This includes presenting the proposed business models, gathering partner feedback, and refining the concepts to ensure feasibility. DI will also support the client in establishing initial terms for collaboration and preparing for pilot project implementation. 

Image: DI’s simplified strategy proposal for co-implementation in collaboration with the client