DI supported a Vietnamese real estate conglomerate

• Client: a Vietnamese conglomerate
• Country: APAC
• Industry: Agriculture

Background:

A leading Vietnamese conglomerate sought to diversify its portfolio by venturing into agricultural production, with an ambitious goal of exporting locally grown premium products to the APAC region. This initiative aimed to capitalize on Vietnam’s agricultural strengths and meet growing demand in international markets for high-quality, responsibly sourced food products.

To navigate the complexities of this new venture, the conglomerate engaged DI to provide strategic guidance and market insights. The project centered on evaluating market attractiveness and export feasibility. DI’s support focused on identifying high-potential markets, understanding consumer preferences, assessing the competitive landscape, and determining market acceptance for Vietnamese agricultural products. Furthermore, the consultancy examined potential partnerships to enhance distribution and market reach. The ultimate objective was to design a clear roadmap for the conglomerate to establish itself as a competitive player in the APAC premium agriculture market.

Support overview:

DI’s project team conducted a comprehensive analysis to address the client’s strategic questions:

• Market Evaluation: DI assessed the attractiveness of APAC markets by analyzing market size, growth trends, and consumer preferences. The study included identifying priority markets where demand for premium agricultural products aligned with the client’s offerings. Key metrics included income levels, health-conscious trends, and preference for organic or sustainable products.
• Competitiveness Analysis: DI evaluated the market acceptance of Vietnamese products by comparing quality, pricing, and branding with established competitors. The team analyzed barriers to entry, such as tariffs, regulations, and cultural perceptions, while also identifying competitive advantages for Vietnamese products, such as freshness and sustainable farming practices.
• Partnership Exploration: DI identified potential distribution and retail partners across target markets to facilitate market entry. The team assessed partner capabilities, market presence, and alignment with the client’s brand positioning.
• Strategic Recommendations: DI provided a roadmap prioritizing export markets, recommended a phased market entry strategy, and proposed partnerships to maximize reach and ensure operational efficiency.

This approach enabled the client to strategically position itself for successful entry into APAC premium agricultural markets.

Image: demonstration of DI method in the project