DI supported a global battery company in Southeast Asia

• Client: a global battery company
• Country: Southeast Asia
• Industry: Mobility

Background:
After successfully developing a software solution and product launch in China to track battery performance and provide optimal usage plans, the client sought to expand into Southeast Asia’s growing EV market. DI was engaged to conduct comprehensive market research to evaluate the dynamics of EV markets across Southeast Asia and identify the most promising opportunities for market entry. Upon selecting a target country, DI supported the client in designing a tailored business model and scaling strategies. The focus was on leveraging partnerships with local companies to adapt to market-specific needs and ensure a competitive and scalable entry into the chosen market.

Image: DI’s analysis of EV development history in China

Support overview:
DI’s scope of work began with a detailed analysis of Southeast Asia’s EV markets. This included evaluating EV adoption rates, government policies, charging infrastructure development, and consumer preferences in each country. DI identified market gaps and prioritized countries based on growth potential and alignment with the client’s solution.

Once the target country was selected, DI developed a market-specific business model, focusing on value propositions, pricing strategies, and localization needs. Emphasis was placed on understanding end-user requirements and addressing challenges unique to the chosen market.

To enable scaling, DI explored strategic partnerships with local stakeholders, such as EV manufacturers, fleet operators, and charging infrastructure providers. These partnerships were designed to accelerate market penetration and ensure the solution’s relevance in the local context.

Finally, DI provided a roadmap for phased expansion, including key milestones, operational requirements, and risk mitigation strategies, enabling the client to establish a strong foothold and scale effectively in the target market.

Image: excerpt from DI’s analysis in the project