DI supported a global conglomerate group in the real estate sector in Vietnam.

• Client: a global conglomerate group
• Country: Vietnam
• Industry: Real Estate

Background:

After acquiring a prominent real estate project in Vietnam, the client sought to explore new opportunities in the Residential Construction sector. Their vision involved creating a platform dedicated to apartments and house construction, renovation, and related services. To achieve this, the client engaged DI as a strategy consultant to develop feasible business model options and evaluate the potential for business development and expansion.

Recognizing the complexity of the Residential Construction sector, DI’s mandate extended beyond traditional market analysis. The focus was on understanding the entire value chain, from suppliers and contractors to homeowners and the aftermarket. The goal was to identify pain points and uncover opportunities for innovative and disruptive solutions that could set the client apart in the competitive Vietnamese market. By combining market insights with strategic recommendations, DI aimed to provide the client with a roadmap for sustainable growth and differentiation in this dynamic industry.

Support Overview:

DI’s scope of work involved a comprehensive approach to assess the Residential Construction sector in Vietnam. The team conducted intensive market research, analyzing the entire value chain to identify opportunities for disruption and innovation.

Key activities included:

• Stakeholder Analysis: Mapping and evaluating stakeholders across subsectors, including suppliers for skeleton and interior construction, contractors, and homeowners. DI also explored aftermarket players involved in resale and leasing services to understand the full ecosystem.
• Identifying Pain Points: Engaging with value chain participants through interviews and surveys to uncover challenges such as inefficiencies in procurement, lack of standardization, and gaps in service delivery.
• Market Trends and Demand Insights: Assessing trends in construction and renovation, including customer preferences for modern designs, sustainable materials, and digitalized services.
• Business Model Development: Proposing innovative platform-based models tailored to the client’s goals. These models emphasized integrating suppliers and contractors into a seamless ecosystem and offering added value through technology-enabled tools like project tracking and virtual design consultations.
• Feasibility Study: Evaluating the financial, operational, and competitive feasibility of the proposed models. This included analyzing market entry barriers, cost structures, and growth potential to ensure alignment with the client’s strategic objectives.

DI’s deliverables provided the client with actionable insights and a strategic roadmap (Hop-Step-Jump) to establish a disruptive and scalable presence in Vietnam’s Residential Construction sector.

Image: DI’s simplified strategy proposal for the client’s implementation