DI supported a global motorbike company in Southeast Asia
A global motorbike manufacturer observed a shift in consumer behavior as motorbike markets in Vietnam, Thailand, and Indonesia matured and became commoditized.
DI supported a global trading company in Vietnam
• Client: a global trading company
• Country: Vietnam
• Industry: Chemicals
Background:
A global company showed interest in Vietnam as a sourcing market for their solvent products, particularly targeting the paint, ink, and adhesive segments. To support this initiative, they engaged DI to conduct an in-depth market analysis and identify potential clients. DI’s role involved providing a comprehensive understanding of market dynamics, key players, and demand trends within these segments, enabling the company to assess Vietnam’s potential as a reliable sourcing hub. By facilitating connections with potential clients, DI aimed to help the company establish a foothold in this market and develop strategic opportunities tailored to their business objectives.
Support overview:
The project aimed to provide actionable insights into the local market, where publicly available data is scarce, requiring a nuanced and detailed approach to analysis.
To address the client’s objectives, DI conducted an in-depth evaluation of the Vietnam paint, ink, and adhesive value chains, mapping the key stages from raw material suppliers to end-users. This included identifying local production hubs, key players, and supply chain dynamics. DI estimated the market size for sourcing and purchasing activities within these value chains, offering the client a clear understanding of the demand landscape.
Potential clients for the global company were identified through direct outreach and secondary research, highlighting businesses aligned with the company’s product portfolio. Additionally, DI analyzed high-level procurement strategies employed by local producers, uncovering preferences, decision-making processes, and trends in sourcing solvents.
Finally, DI proposed viable business models for market entry, balancing local operational realities with the client’s global standards. These models emphasized establishing partnerships, optimizing distribution networks, and leveraging Vietnam’s growing industrial base to ensure a competitive and sustainable market presence.
Image: DI’s proposed strategic business entry concepts for the client’s consideration
A global motorbike manufacturer observed a shift in consumer behavior as motorbike markets in Vietnam, Thailand, and Indonesia matured and became commoditized.
A global shipping carrier, having solidified its presence across the logistics value chain, sought to expand its operations in Vietnam, Cambodia, and Myanmar.
A leading Japanese transportation company explored prospective business development and capital investment opportunities in Vietnam, targeting both B2B and B2C transportation segments. The B2B segment focused on traditional services for domestic manufacturing, distribution, and retail activities, while the B2C segment concentrated on the rapidly growing e-commerce market.
A client exploring the auto-lending market in Vietnam faced a significant challenge: the absence of a reliable credit rating system, which prolonged screening processes and increased the risk of ineffective decision-making. These inefficiencies created barriers to market growth and constrained the ability of lenders to extend loans confidently.
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