DI supported a major agriculture trading company in Vietnam.
• Client: a major agriculture trading company
• Country: Vietnam
• Industry: Agriculture
Background:
After launching its new beef business in Vietnam, a major trading company (the Client) sought to validate consumer market acceptance. DI was commissioned to advise on optimal price points for their target customers.
Support Overview:
DI conducted a comprehensive study on consumers and distribution channels across retail points in both Modern Trade (MT) and General Trade (GT) in Vietnam. The objective was to determine the ideal product positioning, including price and packaging size, in comparison to competitors in a highly price-sensitive market.
Image: excerpt from DI’s work
Following the successful collaboration with DI to assess a new internet-based software service for the trucking business in Thailand, the client aims to explore broader business opportunities in partnership with gas station operators.
The Japanese manufacturing industry is currently grappling with several challenges, such as manpower shortages and risks associated with supply chains.
A global motorbike manufacturer observed a shift in consumer behavior as motorbike markets in Vietnam, Thailand, and Indonesia matured and became commoditized.
To illustrate, our teams in Vietnam provided consulting support to two venture companies in a 3-month program focusing on both business and impact strategy. The first company, ‘Tepbac,’ offers AI-based management software and IoT hardware for aquaculture.
L7-11, 7th Floor, Vincom Center, 72 Le Thanh Ton Street, District 1, HCMC, Vietnam
info.vn@dreamincubator.com.vn
+84 28 3827 8450
